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Our Story

BUILT ON TRUST.
DRIVEN BY PASSION.

Since 2010, AutoPrime has been Assam's most trusted pre-owned vehicle destination — putting integrity and transparency at the heart of every deal.

Who We Are

More than a dealership — a promise.

AutoPrime was founded in Jorhat, Assam with a single mission: to make buying and selling pre-owned vehicles as simple, transparent, and fair as possible — for everyone.

What began as a small lot with a handful of cars has grown into the region's most recognised pre-owned vehicle brand, serving thousands of happy customers across Jorhat, Tezpur, Guwahati, and beyond.

We believe every customer deserves honest pricing, full vehicle history, and a buying experience that feels personal — not transactional. That philosophy hasn't changed in 15 years, and it never will.

Explore Our Fleet →
15+

Years of Excellence

5,000+

Cars Sold

100+

In Stock

4.8★

Avg. Rating

10+

Finance Partners

Our Philosophy

What we stand for

🔍

Transparency

Every vehicle comes with a full documented history — odometer readings, service records, and ownership details. No surprises, ever.

🤝

Fair Pricing

We price every car based on real market data, not guesswork or pressure tactics. Our prices are visible, negotiable, and always honest.

🛡️

Quality Assurance

Every vehicle on our lot goes through a rigorous 120-point inspection before being listed. We only sell cars we'd drive ourselves.

💼

Hassle-Free Process

From paperwork to RTO transfers, we handle everything — so you can focus on enjoying your new car, not bureaucracy.

🏦

Smart Finance

We work with 10+ bank partners to get you the lowest interest rates, flexible EMIs, and same-day loan approvals.

📍

Community First

We are proudly local. Rooted in Assam, we understand our customers, our roads, and what truly matters to people here.

Our People

Meet the team

👨‍💼
Arjun Hazarika
Founder & CEO

With 15+ years in the auto industry, Arjun built AutoPrime on the belief that buying a car should feel great.

👩‍💼
Priya Borthakur
Sales Director

Priya has personally helped over 1,000 customers find their perfect car across Assam.

🧑‍🔧
Raju Das
Head of Inspection

Former dealership mechanic with 12 years of experience — Raju ensures every car meets our strict quality standard.

👩‍💻
Mimi Gogoi
Finance Manager

Mimi structures the best loan deals for our customers, working with partner banks to secure lowest rates.

Our Journey

15 years of milestones

2010

The Beginning

AutoPrime opens its first lot in Jorhat with 8 vehicles and a team of 3. Our first car sold on Day 1.

2014

500th Car Sold

We hit a major milestone — 500 happy families — and expanded our lot to accommodate 40+ vehicles.

2017

Finance Division Launched

We partnered with 5 major banks to offer in-house financing — making car ownership accessible to more people.

2020

Online Presence

Launched digital inventory and video walkthroughs — serving customers across all of Assam remotely.

2025

5,000 Cars & Growing

Today, AutoPrime has sold over 5,000 vehicles and is Assam's most-reviewed pre-owned car brand.

Ready to find your perfect car?

Browse 100+ verified vehicles or speak to our team today.

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